The app-based transportation network field is not too crowded but competition is present. Uber and Lyft have been fighting atop the market for sole supremacy. The only issue is that Google has an interest in being involved. The company, according to Bloomberg Business, is developing an app-based transportation network of its own. The service would likely launch alongside the existing driverless car project.
David Drummond, Google chief legal officer and senior vice president, has been a member of Uber’s board of directors since 2013. The executive has reportedly chatted with other Uber board members about the possibility of Google developing a competitor. Drummond even showed screenshots of the service’s app to Uber executives. Now, the board members are deciding on Drummond’s future with Uber.
In August 2013, Google Ventures funded Uber with $258 million. Additional money was invested into Uber just a few months later. The belief was that Google had eyed Uber as an acquisition target or, at the very least, a business partner. With this report, it seems that Google is going directly against Uber rather than working with it.
The image at the top of this page is Google’s response to the source on Twitter. Do you think they are bluffing? Let us know in the comments.
Source: Bloomberg Business
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