Google, EA Sports, and Adidas are working together on Jacquard-powered smart insoles

The greatest crossover event in history

Remember the Nike+ tracker device for shoes from the mid-2000s that could record your physical activity when paired to an iPod? Google appears to be working on a similar device, and it has struck a partnership with Adidas and Electronic Arts to make it happen.

Google's Advanced Technology & Projects group, creators of the Project Jacquard smart clothing technology, is teasing a product announcement for March 10th. ATAP's Instagram page has a cryptic video trailer showing off a device slipping into a shoe insole, with branding for Adidas and Electronic Arts' FIFA Mobile game at the end.

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Google, EA Sports, and Adidas are working together on Jacquard-powered smart insoles was written by the awesome team at Android Police.


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