Pandora's new interactive audio ads will have you yelling at your phone to shut up and play music

Everyone loves to have intrusive audio ads break up their playlists, which is why you're going to be thrilled with what Pandora's got up its record sleeve. The music streaming service is testing out a new interactive ad format. Instead of playing randomly without knowing if the user is paying attention or not, ads would prompt listeners to respond with simple "yes" or "no" voice commands.

The new interactive ad format relies on the same voice control engine that debuted alongside a partnership with SoundHound earlier this year. There are a number of brands already signed up to test this new structure, including Ashley HomeStores, Comcast, Doritos, Nestle, Turner Broadcasting, Unilever, and Wendy’s.

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Pandora's new interactive audio ads will have you yelling at your phone to shut up and play music was written by the awesome team at Android Police.

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