Oppo will introduce the F series: entry-level phones with powerful cameras

Oppo has developed quite a reputation for its extremely well-spec’d devices, as well as its interesting advancements in the world of smartphones. The company has experimented with revolving cameras and creating some of the thinnest devices on the market. While its portfolio is already diverse, the company has announced that it will soon be introducing a new line, the F series, which will focus on the entry-level market.

The key selling point of the entry-level phones in the F series will be the camera. Oppo has done great work with cameras in the past and will be bringing that expertise to the F series devices, giving customers an affordable option that maintains the integrity of the camera.

The Oppo F series will be a core product line for Oppo in 2016, so expect to see a lot of news coming out in regards to the F series. Oppo has said that the first device will be the Oppo F1, which is slated for launch in late January. The company hasn’t disclosed any specifics about the device yet, but you can expect a low price, entry-level specs and a powerful camera.

You can read the full press release below.

Show Press Release

Shenzhen, Jan. 4, 2016 – Cementing its status as a premier brand for outstanding smartphone photography, OPPO announced plans to introduce a new product series that will make photography its central focus. The F series is rooted in a growing global demand for premium-quality mobile photography experiences, and in research that has indicated a strong consumer recognition that “OPPO shoots great photos”. The F series will be a core product series for OPPO in 2016.

According to Mr. Sky Li, OPPO Vice President and Managing Director of International Mobile Business, the F series will inherit the excellent camera performance and exquisite design tradition that have earned accolades for OPPO’s flagship series. The series will bring devices with impressive specs, eye-catching style and amazing prices that will have consumers doing double takes on the excellent specs and build quality.

“We are very excited to introduce the F series, which will allow an even wider range of users from all around the world to experience OPPO’s outstanding photography technology,” said Li.

Meanwhile, OPPO will keep innovating its unique flagship devices to satisfy the continued demand for devices on the vanguard of technology.

The first product of the new F series is called the F1. It is set to launch in a wide range of OPPO’s global markets this January.