Google has announced a new project at I/O called Android One that’s aiming to capture more users in emerging markets. The project involves a reference smartphone that’s made of affordable components that manufacturers can model cheaper smartphones out of. As an example, a Cromax Android phone was shown off with dual SIM card slots, an SD card slot, a 4.5-inch screen, and FM radio baked in. The design definitely shares some similarities of the Nexus line, too. Aside from Cromax, Google has a few other Indian manufacturers lined up to create some of these Android One devices.
These devices are slated for launch in India this fall, and Google wants to get them in other parts of the world soon after that. We didn’t get any specifics on pricing or specs, but I don’t think it’s too much of a stretch to see these reference devices hit a few different price points, similar to Motorola’s Moto G and Moto E. The entire point of Android One is to finally capture those billions of non-smartphone users, after all.
Be sure to keep up with the rest of our Google I/O 2014 coverage.
Come comment on this article: Google announces Android One project for low-cost smartphones
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