Samsung’s design team has given a brief interview elaborating on the design process behind their latest Galaxy S 5. Samsung went with a design concept they call “modern flash,” a sophisticated and youthful urban style infused with emotion. The design helped Samsung create the UI and UX of the entire device, from the colors they picked to the default wallpapers to the texture of the back of the device they went with.
Samsung has gone for a nature-inspired feel with their last two flagship phones, but with the S 5, they went for a more abstract, geometric feeling. This abstract design is most prevalent in the lock screen wallpaper of the device, with hard edges that Samsung claims was inspired by the brilliant look of diamond. The wallpaper certainly has diamond shapes at part, and it mimics the sparkling color effects you’ll see on a diamond. If you’ve used an S 5, you’ve likely also noticed the bubble effect on the lock screen. When a user touches the lock screen, bubbles form matching the color that was touched, which Samsung claims provides a unique experience for users.
The icons have also been revamped to match the “modern flash” vibe of the device, with many icons adopting a much flatter look. The clock icon abandoned the individual ticks around the edges, for example, and everyone has seen the rounded, flat look of icons in the settings of the S 5. Speaking of the flat icons, Samsung adopted those rounded settings icons with the different view styles in the settings as an attempt to make the device seem like a trendy smartphone. It definitely sounds like a silly marketing ploy, but hey, one of the best reviewed features of the S 5 is the flattened interface, so it’s clearly been beneficial for Samsung.
Another major design point of the S 5 has been the back of the device. Other manufacturers have gone so far as to compare the device to a band-aid, and although it definitely shares some similarities, Samsung apparently put a lot of thought into the perforated look of the back panel of the device. Samsung’s design team tested many different fabrics and materials to see what felt the best, including plastic, wood, and glass, and decided to go with a panel with tiny holes to provide a very tactile grip that makes the device easy to hold. At a glance, it can definitely look a little goofy, but the device is very comfortable to hold for its size, so that’s a plus for the S 5.
Aside from the feel of the back, Samsung also had to figure out what colors to go with on the S 5. The design team with metallic colors with a matted finish to create a “glam” look to the device, done to attract younger users. The design team studied what users between the ages of 20 and 30 wanted in the color of their devices, and went with the shimmery white, charcoal black, and gold colors that we’ve seen so far.
Like any other electronic device, a lot of work went into the design of the Galaxy S 5. Sometimes it’s easy to forget that with how fast the devices hit the market, but Samsung’s designers clearly spent a ton of time researching and developing what they believe is the best device they’ve created so far.
source: Samsung Tomorrow
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