The largest video streaming service, Netflix, is testing new pricing systems based on how many people use an account. This could mean that customers will have to pay extra money for more family members, but could also mean that accounts with only one person will cost less.
The company is offering some new customers plans that include access to the service on up to four screens, which allows different people in a family to watch different programs at the same time. Prices range from $6.99 to $11.99, while the current streaming service costs $7.99.
If testing of the system proves successful it could be expanded to more customers. Plans for the $11.99 a month service were announced in April, with expectations that less than 1% of paying customers would upgrade. In fact, one risk that the company runs is that customers will simply downgrade to the 1-screen $6.99 system instead of paying more for more screens.
Source: Bloomberg
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