Google still doesn't have the guts to match iOS's anti-tracking features

An updated policy document panders to the feature, but doesn't go nearly far enough

It's no secret that Google is the world's largest advertising company. It's also clear which way the wind is blowing on ad trackers and cookies (even Google concedes the latter), and Apple has jumped out ahead of most other tech companies in proactively asking users of iOS products if they wish to disable personalized tracking entirely. As part of iOS 14, the company introduced a simple prompt for any app which wishes to track your activity for the purpose of advertising.

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Google still doesn't have the guts to match iOS's anti-tracking features was written by the awesome team at Android Police.

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