Back in February of last year, Google unveiled Accelerated Mobile Pages - or AMP, for short. In a nutshell, sites can choose to generate AMP versions of their pages (with an automated tool or site plugin), which load extremely quick compared to normal sites. This is due to various restrictions, compression on the included images/video, and caching by Google's own servers.
AMP support was initially only limited to mobile Google search results, but it has since been added to the Google+ app and others.
Read MoreGoogle Feed now displays Accelerated Mobile Pages (AMP) links was written by the awesome team at Android Police.
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