Whenever there is smartwatch chatter, two companies are brought up most often: Pebble and Samsung. Pebble started the smartwatch craze with its insanely successfully Kickstarter campaign and has continued to pump out smartwatches to solidify its presence. Samsung, on the other hand, has been the first major hardware manufacturer to release a smartwatch and others have quickly decided to follow. According to a new study conducted by NPD Group shows that the two companies have absolutely dominated the smartwatch space in the United States since October 2013.
Revenue from that date onward totaled $96 million and Samsung was responsible for 78% of that. Pebble had 18% of that revenue share. That amount of revenue is expected to grow with the arrival of many more products from various manufacturers. NPD Group executive director of industry analysis Ben Arnold says that “With nearly $100 million in US sales in less than a year, the category is off to a promising start with just two major brands.” Later this month, Google will really show what Android Wear has to offer and that should add some momentum to the smartwatch industry. Right now, price is what has held back consumers. There has been a shortage of quality products at a low price.
Last month, another research firm found that Samsung and Sony were both behind Pebble when it came to the ‘smart wearable bands’ field. Combined, though, they would pull ahead. Then, we also learned that Fitbit is still a powerhouse in the fitness wearables industry.
Source: NPD Group
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